Keyword Placements – Rules For On Page SEO

keyword placementKeyword Placements – Rules For On Page SEO


Most people don´t have a clue about how to do their keyword research and how to use their keywords in their blogs or articles.

No one will argue with you about that the keyword placement and the importance of following the rules for on page SEO (Search Engine Optimization) feels somewhat confusing and messy. We all go through that stage. I wonder if that´s partly because you rarely feel as if you´re “done” with the optimizing of your page?

The good news about it is that placing your keywords in the right place and optimizing your page is no mystery – there are RULES as to how to do it. Learn them and you´ll be allright. Learn the basic idea and then later on, feel free to refine your SEO.

Keyword Placements – Rules For On Page SEO

On page SEO is preparing your page and getting it ready for publishing. On your page. Off Page SEO is like it sounds, how you prepare your blog connecting to other pages and getting links back to your site. Off your page.

Ok, so there are a couple of basic rules that you will start using. Immediately. Do this work. Don´t be lazy (if you have a tendency to be lazy…..stop!!! Laziness will keep you from becoming wealthy!)

How Much Do I Need To Write?

Blogposts? Articles?

A blog post should consist of about 300 words. You don´t need to make it a Nobel Prize winning piece, but the search engines (Google) likes a good text about that size.

In aticle writing you need to add on another 200 words, making a total of 500. Article directories will not accept anything under 500 words.

When you´re done writing, copy your text and go to this free word count tool, paste in your text and you´ll get the exact number of words.

Rule #1


Have your keyword(s) in H1, H2 and H3 format (you´ll find them in your editing menu).

This is Heading H1 – biggest.

This is Heading H2 – smaller.

This is Heading H3 – even smaller.

A good keyword placement is to have your keyword(s) one time in each format.

Rule #2


Have pictures in your blog. It looks nice and inviting (you want people to stay), it breaks up the text and is good for SEO.Keyword placement

When you insert a picture you´ll see there´s an “Alt tag” space. Write in your keyword(s) in that space.

Rule #3


Keywords should be evenly scattered throughout the post.

Think 10% of the number of words. If you have a text of 300 words, make your keyword appear at least 3 times.

Make sure you have your keyword(s) in:

  • The title
  • The first sentence (ex first headline)
  • In the first part of your text.
  • The very last sentence
  • Evenly scattered throughout the text (at least 3 times).

Rule #4

No follow code.

Switch to HTML mode and look for any text relating to external links. Below is my paragraph about the word count tool and this is what that peice of text looks like in HTML (computer language):

“When you´re done writing, copy your text and go to this <strong><a title=”Word Count” href=“”>free word count tool,</a></strong> paste in your text and you´ll get the exact number of words.”

Ok, now take a closer look and you´ll see a line starting with href.

Ok? Found it?

Every time you link to an external site you´ll have this coding and it will start with href

Before the word href, you will want to put in rel=”nofollow”.

After you´ve put in rel=”nofollow”, that same paragraph about the word tool, will look like this:

“When you´re done writing, copy your text and go to this <strong><a title=”Word Count” rel=”nofollow” href=“”>free word count tool,</a></strong> paste in your text and you´ll get the exact number of words.”

Insert the rel=”nofollow” in your title tag and every time you link externally.

Do it a couple of times and you´ll get the hang of it.

Don´t ask me why, just trust me on this one.

Rule #5


Link internally within your site. Three times (if possible). You want your visitor to stay on your site as long as possible (Google will count the time your visitors browse your site before leaving).

Link externally to other good sites where you know your visitor will get good value. Preferably authority sites. Three times if possible.

Link to any otherblog or webpage that you own. Link between them. Post your content on both an refer them to one another. As long as you own both sites, this will avoid any risk of “duplicate content” issues.

If you have several sites, link to them as well. Besides this blog, The Empower Network blog, I have my Swedish counselling/coaching blog, HangUps.

Rule #6

Dont´t stuff – look natural.

Don´t overdo the length of text, keywords, linking, pictures etc.

No stuffing. Just have your site look very natural. Do keyword placements naturally. Stuffing will show. It´s obvious and will show. It will not be to your advantage because Google have “eyes in the neck” (Swedish expression). :)

Rule #7

Good content.

Write good content. Useful and valuable to your visitor. Help them find what they´re looking for and make it easy for them to buy your product/service (if that´s what they´re looking to do).

Good content is your key. If you don´t have anything to say, why would anybody read it?

Write Great Things (your favourite subjects), Learn Keyword Placements – Rules For On Page SEO, and you´ll be allright!


keyword placement




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